The IMPLEMENTASI CORPORATE SPONSORSHIP CATUR
Keywords:
Corporate Social Responsibility, Sponsorship, Chess, PT Japfa Comfeed IndonesiaAbstract
The Corporate Social Responsibility program is not only an activity to get the maximum benefit for capital owners or shareholders, but also provides benefits to the surrounding community. The purpose of this study is to identify and explain the process of a company in designing a chess sponsorship program. In addition, this study aims to find out and explain the sponsorship cooperation framework between PT Japfa Comfeed Indonesia Tbk and PB Percasi and analyze the benefits. This research was conducted using qualitative research with case studies. Data were collected through interviews and literature studies and then reduced by means of abstraction, including to make a summary of the core, process, and statements that must be in it.
Based on this research, it can be concluded: 1) In its implementation, the process of social responsibility activities that PT Japfa Comfeed Indonesia Tbk has been in accordance with the company's vision and mission; 2) PT Japfa Comfeed Indonesia Tbk chose chess as a sponsorship-based CSR program because chess is a corporate social investment; 3) In carrying out its social responsibility activities, the scheme carried out by PT Japfa Comfeed Indonesia Tbk is based on the company wanting to gain a benefit from what has been done; 4) The social responsibility activities that PT Japfa Comfeed Indonesia Tbk carry out have an impact, namely the increasingly empowered Indonesian chess athletes due to the consistency of funding carried out.
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